I’ve put together this checklist and some other resources to help improve my Facebook posts. Facebook posts favor engagement and brevity. While this checklist isn’t brief I think it can at least be valuable for myself. I’ve tried to follow the guidelines of the checklist while creating it. Practicing what I preach, you could say! It even looks like a checklist. 😂 However, I’m still testing it out to see if it really works. If you’re also exploring ways to make better posts, take a look and let me know what you think! Any feedback or tips would be greatly appreciated as we figure this out together.
☑️ FACEBOOK POST CHECKLIST ☑️
☑️ VISUAL DESIGN
🔳 Highlighting Key Terms or Headings: Use ALL CAPS sparingly to make key terms or section headings stand out. Alternatively, use specific emojis like ⭐️STARS⭐️ to visually emphasize important concepts.
🔳 Emojis as Bullet Points: Use emojis to serve as bullet points, visually breaking up lists and drawing attention to key points.
☑️ LAYOUT TECHNIQUES
🔳 Parenthesis as Italic Text: Use parentheses to mimic italic text, particularly for clarifications.
🔳 Paragraph Breaks: Use one paragraph break to group related ideas together; two breaks to create visual separation, as shown here:👇🏻
☑️ TEXT FORMATTING TECHNIQUES
🔳 Serial Commas: Use serial commas and conjunctions to clearly separate complex ideas.
🔳 Short Sentences and Paragraphs: Keep sentences and paragraphs short to maintain reader interest and facilitate easier digestion of content.
🔳 Special Characters: Utilize symbols or special characters to create visually distinct section separators or to introduce lists.
🔳 ASCII Art and Spacing: Use ASCII characters to create simple shapes or lines to separate sections visually.
🔳 Creative Typography: Since you can’t use fonts, creating phrases with alternating caps or spaces (like “aLtErNaTiNg CaPs”) might attract attention, though it should be used sparingly to avoid reducing readability.
🔳 Quotation Marks and Other Punctuation: Use these for emphasis or to highlight specific terms or phrases, helping them stand out without traditional formatting tools.
☑️ CONTENT STRUCTURING
🔳 Progressive Disclosure: Start with the most compelling information to engage readers, providing additional details as the post unfolds.
Highlighting a few key takeaways in your posts can emphasize the value of reading through your posts and links.
🔳 Link to More Information: Provide a link to an external site or a pinned post for more detailed information, ensuring the link has appropriate context. This link is to a blog post that goes into what kind of context is appropriate:👇🏻
(Link will go Here when it’s done) This link contains checklists for visuals, media, compelling link context and additional tips for content types.
Is there anything missing you think should be included in the linked article?
☑️ ENGAGEMENT STRATEGIES
🔳 Engagement Questions: End the post with an open question to encourage immediate comments and interaction. Don’t forget an engagement question for your links as well.
🔳 Hashtag Usage: Incorporate relevant, trending hashtags to broaden reach. Use a mix of general and specific tags, and consider a unique branded hashtag for engagement. You can also use your headings as inspiration.
What strategies have worked best for your Facebook posts? Share your tips in the comments or let me know if the checklist misses anything crucial!
Found this checklist helpful? Share it with your network to help others optimize their Facebook promotional efforts!
#promotionalposts #engagingfacebookposts #contextuallinkdescriptions #engagementstrategies #contentstructuring #textstructuringtechniques #layouttechniques #visualdesign #facebookpostschecklist
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